Choosing “the best” of anything is a highly subjective process, particularly when assessing a complex product category like CRM.
In the first place, every enterprise will have its own requirements and objectives, which means each and every organization on the planet should have its own idea of what is best. Secondly, no solution will be best at all things, so while some may excel at analytics or data handling, others will support improved collaboration between individuals or departments. And still others may hit desired price points or feature sets, or may prove to be more adept at integrating with legacy data environments.
One thing is certain, however: It is becoming increasingly difficult to function in the modern digital economy without some form of automated customer management. Not only has ecommerce turned even the smallest business into a global entity, but the sheer speed at which goods and services are bought and sold these days has made it all but impossible to conduct business as a manual process.
With that in mind, we have compiled a list of the leading CRM platforms, with additional guidance for key verticals like government and small businesses. The list is certainly not inclusive, considering that there are literally hundreds of solutions out there, but it includes the top-selling solutions in the channel today.
Our intent, of course, is to provide a starting point for organizations to begin their research. Unlike other forms of business software, CRM represents a new way of working – one that should result in higher performance with less overhead. But this change should be managed gradually, requiring organizations to commit to a platform over a substantial period of time.
Such a decision, therefore, should not be taken lightly. Here are our picks for top CRM software solutions:
- Top CRM Software Comparison Chart
- Hubspot CRM
- Salesforce CRM
- Dynamics 365
- Netsuite CRM
- Oracle CRM
- SAP CRM
- Zendesk Sell
- Zoho CRM
- Bpm'online CRM
Top CRM Vendors & Solutions Reviewed
(Best CRM for Small Business)
(Best CRM for Startups)
HubSpot CRM is free for unlimited users and includes a full suite of tools, including ticketing, reporting and links to leading social media sites like Facebook and Instagram. The platform is designed to grow as customer requirements become more complex, with various add-ons providing key capabilities for sales, marketing and other functions.
See user reviews of HubSpot CRM
(Best CRM for Government)
(Best CRM Cloud Solution)
Salesforce CRM consists of a number of cloud modules that users can mix-and-match for specific use cases. The portfolio consists of a sales cloud that handles leads and scoring, while the service cloud provides call-center and self-service support. There is also a commerce cloud that unifies mobile, social, web and stored data under a predictive intelligence analytics engine.
See user reviews of Salesforce CRM
(Best CRM for Mac)
Insightly stresses accelerated sales, improved customer relationships and project delivery. The system features a connections discovery tool that tracks organizational hierarchies, partnerships and contacts of key customers, as well as sales pipeline management and workflow automation capabilities to help close deals quicker. It also employs open APIs to connect to legacy apps and mobile services.
See user reviews of Insightly
Dynamics 365 bundles a number of stand-alone applications into a cohesive platform overseeing sales, service, financing, operations and other processes. It features an AI engine that supports predictive analytics and mixed reality applications, as well as a development workshop for customizable apps that support personalized customer experiences.
See user reviews of Dynamics 365
(Best Overall CRM Software)
Pipedrive aims to keep sales teams focused on the actions needed to produce successful outcomes. The software uses a visually oriented display to highlight the actions that reps need to complete while at the same time analyzing performance to see what needs to be improved. It also provides activity reminders via email and mobile notifications, while at the same time syncing with Google Contacts, Calendar and other tools.
See user reviews of Pipedrive
NetSuite CRM is an all-cloud solution that automates sales, marketing, customer support and other functions, in addition to management of key tasks like sales performance, ordering and partner relationships. The system aims for a seamless flow of information across the customer lifecycle, with particular focus on lead-to-cash processes, full customer visibility and improved forecasting, upselling and commission management.
See user reviews of NetSuite CRM
Oracle CRM is designed around consistent customer experiences in cross-channel sales environments and silo-based infrastructure. It leverages existing enterprise applications and industry-specific best-practices to lower TCO of CRM operations. It also aggregates marketing data to target new leads while orchestrating individual customer experience data.
See user reviews of Oracle CRM
SAP targets its CRM approach at crafting positive customer experiences. To that end, it leverages machine learning and other tools to devise personalized marketing, sales and service capabilities, all while supporting a multi-channel commerce strategy and extending control of personal data to the customer.
See user reviews of SAP CRM
Zendesk’s Sell, the former Base CRM, strives for pipeline visibility through an intuitive user interface that allows sales reps and management to analyze and collaborate with common data sets. It features an automated lead scoring system that pushes the most likely prospects to the forefront, while at the same time encouraging customer satisfaction and word-of-mouth marketing.
See user reviews of Zendesk's Sell
SugarCRM offers multichannel, end-to-end process automation, personalized dashboards and productivity tools, and deep-dive customer insight. It also supports multiple service programs, such as help desks, calls centers and social media. The system can be deployed as a fully managed service or as a cloud or on-premises solution.
See user reviews of SugarCRM
(Best CRM for Real Estate)
Zoho provides real-time customer connectivity across multiple channels, as well as sales pipeline blueprints to automate repetitive processes. It also offers a wealth of collaborative tools including an interactive calendar, a document library and a centralized discussion portal. It also features integration with third-party platforms like Google, DocuSign and LinkedIn.
See user reviews of Zoho CRM
Bpm’online CRM consists of three standalone products overseeing marketing, sales and service activities. The package is designed to streamline the customer experience and allow organizations to alter their CR processes rapidly and with little disruption. The system includes a knowledge base for all documents, templates, scripts and other data that can also serve as a social network for customers.
See user reviews of Bpm'online CRM