E-Commerce: 5 Strategies to Drive Revenue over the Holidays
Refresh Your Mobile Presence
If you've been putting off allocating resources to making your site mobile friendly, it's time to bite the bullet. Mobile commerce reached 18 percent of total digital commerce during the 2015 holiday season, up 59 percent over 2014, according to comScore. If these numbers are any indication, 2016 will see yet another increase in mobile purchasing. While a full mobile revamp can take more than a few weeks, start small. Make sure images of products are clear and visible, make changes to ensure your loading times are minimal, and update checkout specifically to ensure that it's mobile friendly.